Case Studies
Case Study - Appointment Setting Online Presentation
The following case history is a project frequently performed
Background
The client is a British strategic marketing consultancy with 20 senior consultants underpinned by an extensive international network of field workers. The consultany's portfolio consists of integrated products designed to maximise the effectiveness of the B2B sales & marketing process, specialising in Competitive Intelligence.
Objectives
- Find and qualify companies in Machinery, Engineering, IT, Telecommunications, Chemicals based in Germany and an annual turnover of more than 50 million Euros.
- Cold calling Decision Makers in Strategic Marketing, Corporate Development and General Management and briefly present the client's services.
- Schedule appointments for 30 minute online presentation with the client's General Manager
- Schedule appointments for face-to-face meetings at the prospect's facilities with the client's General Manager in advanced stages of the sales process
Approach
A lead list had been created in a primary market research qualifying prospects by verifying turnovers documented in the most recent annual reports. An alternating call script addressed the different needs due to the nature of the Decision Makers' position.
Results
100 potential prospects could be qualified.
Expenses
The total cost to the client has been in the low 4-digit US$ range. The high success rate encouraged the client to hire me occassionally for B2B phone surveys
What can I do for you?
Don't be shy. With one email or phone call, I can begin developing a proposal, precisely suiting your objectives. In a few days I can be on the phone, speak to your prospects and schedule prosperous time with decision makers.
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